For the most part, men lack the desire to be social, whether it is on an online social network or as part of a social group. Older men use online social networks, in large part, for promoting business and establishing contacts that can help in generating new business. The online social network "LinkedIn" has at its roots men to thank for its success. Initially men used this site for the purpose of searching out colleagues and contacts in organizations that they otherwise would not have access to; purely intended to promote their career and business, not with the primary purpose of socializing. Emergence of online social groups such as Facebook were used to stay connected with family, not friends or acquaintances. Baby boomer men are slow to adapt online social networks for their communication tool and instead opt to other techniques such as mobile phones and emails. It is no surprise, therefore, that most men of this generation have little interest in getting involved with any online social group, even generational groups to broaden their friendship base. They are more interested in promoting their self interest instead of making new friends.