One explanation of men's seemingly anti-social behavior is that they are more comfortable when social efforts revolve around activities and interests. When two men get into an initial discussion, they seek to find out if they have a common interest. Unlike women who seek to learn everything about the individual, men seek to learn if there is a common activity enjoyed between them in order to further their discussion. Men are beginning to warm up to online social groups that have organized group activities rather than online social networks where the purpose is to meet "virtual" people. But, as baby boomers get older, and have free time, they are more interested in their well being and activities that promote well being. Social groups that promote activities such as, hiking, fishing, hunting, bowling, etc. are very specific and attract the male population. More and more online social groups are being formed because of their interest to the aging population.
For the most part, men lack the desire to be social, whether it is on an online social network or as part of a social group. Older men use online social networks, in large part, for promoting business and establishing contacts that can help in generating new business. The online social network "LinkedIn" has at its roots men to thank for its success. Initially men used this site for the purpose of searching out colleagues and contacts in organizations that they otherwise would not have access to; purely intended to promote their career and business, not with the primary purpose of socializing. Emergence of online social groups such as Facebook were used to stay connected with family, not friends or acquaintances. Baby boomer men are slow to adapt online social networks for their communication tool and instead opt to other techniques such as mobile phones and emails. It is no surprise, therefore, that most men of this generation have little interest in getting involved with any online social group, even generational groups to broaden their friendship base. They are more interested in promoting their self interest instead of making new friends.
Baby Boomer Men Socialize Differently than their Female Counterpart
If you ask a male baby boomer how many "true" friends he has made over his lifetime, you're likely to get a reply of fewer than five from many boomers. There is no doubt that baby boomer men know many people especially related to work or church activities, but they do not count them as "friends" or do they socialize with many of those acquaintances. Instead, they often prefer to do things alone or with their family.
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